Remata Print and Brand Communications has launched its Power of Personalisation platform, in which the company is fusing digital marketing strategies with printing solutions to provide an all-round printing and communication solution.
These include strategic solutions, designed to each business’s objectives. With tactical campaigns and cross communication methods, Remata can develop platforms of engagement for audiences, incorporating a blend of print and digital infusions. The platform involves creating digitised communication that is personalised to each client that a brand or company is targeting. For example, information about a client can be used to create a personalised document with elements and facts on each page that are applicable to that person. To see an example of this by creating a personalised PDF, click here.
Remata’s bespoke service is also available for printers. All cross media marketing campaigns are designed with the bigger picture in mind. These methods allow businesses to offer value-added solutions based on the needs of their target audience. Options such as web2print portals that generate automated PDF’s as well as print collateral can be offered to printers’ clients to increase return on investment as all metrics are measurable. By including variable data and QR codes on each piece generated, each personalised piece builds a one-on-one relationship with the receiver and a more emotional connection is made as you are now offering products and services to them specifically.
Cross-channel campaigns allow users to send relevant, targeted communications to their customers via a variety of platforms. Combining digital and print, cross-channel allows a business to have constructive, personalised dialogues with each of their customers through a medium of their choice.
By using traditional marketing strategies with digital innovation, users can create bespoke online campaigns on a variety of platforms including web and mobile with print elements that are tailored to suit each individual using Remata’s variable data solutions.
‘One-to-one communication is powerful. Personalised communication is the future, and we are not just talking about personalising only your name. We want to talk to the recipient at a level that applies to them across the entire communication piece. The possibilities are enormous, across all industries and platforms,’ said Kylie Lloyd, cross media and web-to-print business development manager at Remata.
‘Having information about something the audience has interest in throughout a communication piece will greatly enhance the success of the marketing campaign, as it will entice the audience to read more, and also focus more on the content. Higher engagement equals a higher return on investment,’ she added.