Canon has launched a new ‘Canon Club’ community platform to inspire, support and reward creators, and to help them bring their unique creativity to life, one image, video or print at a time. When first logging in, members will find a personalised, social media-style home page, curated based on their interests and skills.
The account page features trending groups and challenges, an inspiration gallery, recommended apps, exclusive Canon Club articles or contents and an overview of benefits earned. Members can share tips and ideas with each other, raise questions and get advice from Canon Ambassadors through Q&A sessions and tutorials.
Following their interest areas and popular genres, members can also join existing groups or start their own. Regular challenges give the community a chance to vote for the winner, appreciate each other’s work and increase confidence in technical skills.
‘Our intention with Canon Club is to create an inspirational community where creators can learn, discuss and explore,’ said Beth Simpson, CRM and Data Analytics Senior Manager, Canon Europe. ‘Whilst many online platforms for sharing photo, video and print content already exist, Canon Club is a dedicated membership programme for our customers as they pursue their passion for image creation and craft printing. Canon Club not only provides inspiration and fresh ideas but also showcases our talented and supportive community of creators looking to improve their skills by learning and growing together.’
By engaging with the community, members can earn points and move through three tiers. At each tier, members become eligible for more benefits including maintenance services, discounts on selected Canon products and participation in joint promotions with Canon’s partners. To join, users can sign up for a Canon account, purchase and register a product and an invite to join the Canon Club community will follow.