Mondi Relaunches IQ Brand

743

The IQ brand concept revolves around what it means to be an intelligent paper solution, offering the right answer for all needs, from offset to digital printing. IQ combines this versatility with trouble-free runnability.

Mondi has rejuvenated the image for IQ. This includes a new logo, freshly designed ream wrappers and new sales and marketing tools.

‘IQ is already one of the best-known paper brands in Europe,’ said Johannes Klumpp, marketing and sales director, Mondi Uncoated Fine Paper. ‘So we want to maintain its high profile and also highlight the great versatility of this portfolio. There is an IQ suitable for every printing technology and every purpose.’

The IQ portfolio has continuously adapted to customer needs and could therefore build a loyal customer base. The success of the IQ story also rests upon the good partnership between Mondi and Europapier, Mondi’s key distribution partner for the IQ range.

‘IQ has always been an essential and reliable part of our long-standing cooperation with Mondi. We are pleased to work together on promoting IQ papers even further,’ said Helmut Limbeck, CEO of Europapier Group. ‘We very much like the new IQ campaign, which gives the brand a fresher image and also focuses on what IQ paper really stands for – an intelligent solution for all printing needs. Europapier is serving around 10,000 customers with IQ papers, which is an impressive proof point of this statement.’

Intelligence is defined as the mental quality that enables one to learn from experience and adapt to new situations. ‘This is exactly what our IQ papers stand for in the printing industry as they are versatile and can be easily adapted to all printing situations,’ highlighted Klumpp.

Thirty-six colours and a grammage range from 60 up to 400g/sqm show the great diversity of the IQ portfolio. Symbolic for this diversity, new visuals were designed for all the sub-brands of the office and professional printing portfolio, each relating to the concept of intelligence. For its ‘high-performance paper’ IQ PREMIUM, a high-tech robot represents the enhanced productivity and quality the paper gives users in the work place. A bust of Leonardo da Vinci is featured on the new packaging of IQ ALLROUND, linking one of humankind’s greatest thinkers and multi-talents to a paper with perfect runnability that is the solid all-rounder among the IQ range.

IQ SMOOTH and IQ PREMIUM both feature ColorLok Technology, which enhances the quality of inkjet printing. With ColorLok, pigments are held close to the surface, resulting in more vivid colours, bolder blacks and faster drying time.

As with all Mondi uncoated fine papers, IQ is part of the company’s Green Range, which symbolises high environmental performance in sustainable paper production. IQ papers fulfil Mondi’s Green Range criteria for either FSC or PEFC certification for responsibly managed forests. All Mondi IQ papers also carry the EU Ecolabel. IQ branded papers are sustainably produced at all three of Mondi’s European paper mills: Mondi Neusiedler in Austria, Mondi SCP in Slovakia, and Mondi Syktyvkar in Russia.