The CHILL AT and PUREapply expansion includes a selection of thinner facestock and liner solutions, which not only add more options for the sought-after adhesive offerings, but also deliver more labels per roll, increased production and ensure less label waste.
Expanding its pressure-sensitive adhesive offerings, Mactac Roll Label Performance Adhesives Group has announced new additions to its CHILL AT and PUREapply adhesive portfolios.
‘Brand managers and packaging engineers consistently turn to CHILL AT and PUREapply for high-tack secure label adhesion, long-lasting shelf appeal and brand protection,’ said Kim Hensley, Senior Marketing Manager, Mactac Performance Adhesives. ‘For customers who want to boost their business in 2021, these products are the game-changers.’
New facestocks include a 2.4-mil white polypropylene film that features a rich pearlescent look and a 2.0-mil clear polypropylene film. With a proprietary and robust top coat that delivers excellent adhesion for superior graphics and print receptivity, converters gain tremendous benefits and flexibility in both high-speed printing and short-run digital printing. Labels can be printed using methods such as UV flexographic, water flexographic and UV inkjet.
A thin 0.92-gauge polyester liner is also available. Thinner than traditional liners, the 0.92-gauge liner helps increase productivity due to less change-over and downtime. It also allows more labels per shipment and less overall freight, as well as offering more labels and footage per skid, which increases available warehouse space. Label applications for the new CHILL AT and PUREapply solutions include beverage, cosmetics, toiletries, household goods and food packaging labelling.