The new brand identity reflects Kyocera Document Solutions’ increasing role in helping customers capture the opportunities of the world’s digital economy. It reflects the organisation’s growing dedication to helping customers manage an immense volume of document information, finding insight and gaining agility to optimise their business operations.
‘The aim behind crafting a refreshed brand is to reflect our shift to a more forward-looking ethos that emphasises the company’s spirit of innovation, whilst ensuring a powerful impact on its global audience’, said Sharon Peché, marketing and communications manager for Kyocera Document Solutions South Africa.
The core idea behind Kyocera Document Solutions’ new brand identity is to put knowledge to work to drive change. This idea expresses the company’s priority on unifying its global resources in expert talent and technology excellence to integrate hardware, software and service solutions to help customers maximise their business potential.
As it has since its founding, Kyocera places human bonds at the base of its management. A comprehensive set of communication tools, including visual gestures in a handwritten style, unique graphic icons and a bold new colour palette have been created to capture both the human and technological resources that come together to yield excellence in the design of total document solutions.
Together, these elements represent a statement of intent for what Kyocera Document Solutions is and will become in the years to come: an innovative company, unified in its efforts around the world, that actively collaborates with its partners and customers to help people and support businesses to thrive into the future.
‘The new identity expresses the evolution of the brand and all that it can offer to society, placing people at the heart of Kyocera’s values and objectives. We’re uniquely positioned to help companies make sense of the overwhelming information that surrounds them and put knowledge to work to gain a competitive advantage,’ said Peché.
A primary colour palette of black and white, and a vibrant new secondary palette of purple, blue, yellow and orange has been introduced, all of which will complement the classical Kyocera red and show the dynamic spirit of the company.
Furthermore, the colour green was added to the colour palette in order to reflect the company’s keen desire and focus on being environmentally friendly and ecologically sustainable. This is something Kyocera achieved with the success of its pioneering ECOSYS range in terms of its product portfolio, but had to find a way to show this in its branding too.
Next, the company used a grid to represent each piece of data that comes into our workplaces as a single plot in a structured environment. Emerging through the grid are images of us, humans, who are able to put business knowledge and expertise to work.
Finally, Kyocera created a series of hand-drawn gestures which overlay the grid, showing the importance of the human touch. While the company’s philosophy was laid down more than 60 years ago, global brand personalities are constantly changing and evolving.
KYOCERA DOCUMENT SOLUTIONS +27115952600 firstname.lastname@example.org