Edwards, General Manager, Prepress Solutions and Vice President, Eastman Kodak Company discussed new technologies and applications for Print at the 63rd World Newspaper Congress in Vienna.
The presentation formed part of a discussion session focusing on changes digital technologies are bringing to the news publishing industry and how publishers can use technologies, products and solutions to grow their businesses and reach new audiences. In the presentation, Edwards examined communication trends and highlighted the benefits that news publishers, advertisers and readers can receive from a hybrid printing approach that includes commercial digital inkjet print. Examples included applications for targeted news and advertising delivery, remote printing of foreign and other titles, and even producing unique versions for individual readers.
