KODAK TO FOCUS ON CONCEPT TO CONSUMER AT PACKAGING INNOVATIONS SHOW

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Kodak is set to deliver a strong business message at the 2012 Packaging Innovations Show on 4th and 5th October 2012 in London. The company will demonstrate and discuss its focus on its customers business needs and the highly interdependent relationships between packaging production and the brand owner. It will show samples from its KODAK FLEXCEL NX Digital Flexographic System, which offers customers the ability to develop business through innovation.

Kodak is demonstrating its commitment to its customers in the packaging print sector, said Jonathan Moore, Kodak Packaging Sales Director for the UK and Nordic regions. We are pleased to return to this years event and liaise with our customers to drive home the message of cooperation and partnerships.

Kodak will take part in the EasyFairs KeyNote LearnShops with its customer Pulse Creative. Pulse has been working closely with jkr Global, Mondi (Wheatley) Packaging and Kodak and their joint client the Birds Eye Iglo Group to understand each individuals requirements within the overall concept to consumer process. The panel session in the EasyFairs Theatre will focus on the challenges of costs and technical applications making it possible to offer the best of both worlds – increasing packaging quality whilst reducing overall packaging cost.

Kodak will also take part in the Packaging News programme of speakers to inspire a creative approach, answer burning technical questions or simply promote a healthy debate. Key issues will be discussed in an open forum while members of Kodak’s team will expand on technology and applications to deepen product understanding. Debates will be recorded and added to Kodak’s social media sites and Kodak’s bloggers and tweeters will ensure up to the moment updates are available.

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