Key Factors Driving The Market Growth Of Commercial Printing

Commercial Inkjet Products Are Gaining Traction

According to market intelligence and advisory firm Mordor Intelligence, ‘the growing advertising needs of enterprises across the world and extensive technological proliferation are the key factors driving the market growth of commercial printing. Many organisations are adopting commercial printers as they are more cost-effective and efficient for bulk printing.’ 

‘Including customised marketing messages in promotional and marketing strategies is one of the drivers of the commercial printing industry. There is a significant demand for personalised printed content, which is being catered to by commercial printing companies that use digital printing technologies. Such technologies include variable data printing (VDP), which enables the customisation of images, text, and graphics on each printed piece.’

‘The short-run self-publishing industry witnesses a high demand for digital printing due to order flexibility, optimised stock handling, and minimisation of time-to-market for printed content. This may also contribute to the growth of the commercial industry’s spending.’

Visitors to the Africa Print Expo can look forward to seeing the latest commercial printing solutions and more. The event will run from 13-15 September at the Gallagher Convention Centre, 9am to 5pm daily. Entrance is free. Register today.

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