Kemtek Customer, Lebone Paarl Labels, was recognised for their achievement in creating a series of labels for Neil Ellis Wines, a Western Cape wine producer. The customer approached Lebone Paarl Labels looking for an innovative self-adhesive labelling solution that would help their products stand out to consumers and tell their unique brand story.
Lebone Paarl Labels has a proud track record of innovation and creativity in the labelling space but has only recently begun entering awards. Their success at FINAT in Vienna, Austria, follows on from several successes at the GAPP Awards, and underscores the fact that South African converters can go toe-to-toe with global companies.
‘We’re delighted to have won this FINAT Global Award and to be able to share this success with our team members, partners, suppliers and customers,’ commented Henk Jacobs, General Manager at Lebone Paarl Printers. ‘This award is a testament to the quality of South African design and innovation in the field of self-adhesive labels, and we intend to use it as a springboard to further success,’ Jacobs added.
Lebone Paarl Labels triumphed thanks to the excellence shown in the design, production and impact of the wine labels they created in collaboration with brand consultant Brad Gold, a local design agency, and the customer.
This approach was very much in keeping with Lebone Paarl Labels’ consistent emphasis on people, partnerships and technology. From building lasting relationships with customers to investing in research and development, the company always looks to add value to each job, and of course, to generate the elusive wow factor.
The focus on experimentation has been repeatedly vindicated as the company has developed multiple commercially successful processes as a result of their constant quest for new ideas.
The winning entry for Neil Ellis Wines was in fact a series of 12 designs, one for each month of the winemaker’s year. In finalising the design, Lebone Paarl Labels had to be mindful of the interplay of aesthetics, substrate and the technical challenges involved in fluted foiling.
As applied to each wine bottle, the designs (inspired by the ocean and shorelines of the Western Cape) use HP silver metallic ink under the beach area of the design, followed by the addition of a sandpaper UV Varnish to give the label a tactile finish and provide an unmissable contrast between the smooth effect achieved for the brand name (using a glossy high build UV varnish) and the ‘grainy’ look and feel of the beach.
The marketing judge at FINAT commented: ‘Beautiful texture (sand), beautiful image and great storytelling. An interesting concept not seen in the FINAT label competition before’.
Lebone Paarl Labels’ success in the FINAT Global Awards could only have been achieved using digital printing technology to create a combination of hot foil, embossing and a gloss high build varnish, plus the passion for innovation that distinguishes all the company’s work.
LEBONE PAARL LABELS