HPS DIGITALLY PRINTED BOOK STORE SHOWCASES DIGITAL PRINTING ACHIEVABLE WITH HP TECHNOLOGY

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HPs Digitally Printed Book Store will showcases novel publishing opportunities at The London Book Fair 2012, from  16-18 April, Earls Court, London. It will be presenting game-changing opportunities for publishers and printers who use HP digital printing technologies to create efficiencies in the supply chain as well as offering new innovative products.

The stand will include a range of real life examples of books such as personalised, full-colour childrens books, high-quality specialist publications, educational books, scientific and medical journals and novels. These examples will showcase how the HP portfolio, covering both Inkjet and Indigo presses, provides a technology for all areas of the book market.

Visitors to the show will also discover how HP digital print technology can benefit publishers beyond the end product, reducing business risks and costs in the supply chain thanks to cost-effective short runs and providing fast time-to-market with print-on-demand.

Digital printing has opened up new opportunities in everything from versioned editions of textbooks, to personalised storylines, to the burgeoning self-publishing market, said Julia Cole, UK & Ireland marketing manager, HP Indigo, GSB. The traditional long tail of out-of-print titles has become a viable source of profit and affordable, short run digital book production is now making the risks associated with publishing an authors first novel a thing of the past.

Personalised and short-run products such as these are increasing demand for the traditional printed book at a time when there is a great deal of competition in the marketplace. As a result, it is predicted that by 2016, digital printing is to account for almost 28% of books physically produced – compared with 17% in 2011(1).

Many publishers are already taking advantage of the benefits of digital book production and exploring new ways to allow their customers to interact with their products with creative content and image personalisation.

HarperCollins joined forces with web-to-print specialists, Penwizard, to supply its customers with personalised books featuring one of HarperCollinss bestselling childrens characters, Noddy. The books were personalised by customers online and printed by HP Indigo print service provider, Prime Group.

Claire Harding, brand and properties director, HarperCollins Childrens Books said about the initiative, The feedback has indicated that we have attracted new customers and enabled a new generation of readers to enjoy Noddys adventures. Our customers and their children have been very satisfied with their books.

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