Focus Label Machinery writes that the worldwide printing industry is worth a staggering £821bn, but while businesses may be tempted to cut back on their expenses during times of economic uncertainty, there are several compelling reasons why high-quality label printing remains a critical asset for customers.
1. Improve your business’s reputation
Irrespective of economic recession or growth, customers expect, and appreciate, good quality printing services. When finances are stretched, the worst thing any printing business could do is to damage their customers’ satisfaction by producing low-quality output.
A recession is a powerful reminder of the need to deliver excellent service for customers, both existing and new, that combines high quality with good value for money and rapid fulfilment of orders. Businesses that invest in a modern conventional or digital printing press will benefit from greater versatility to print to order, in any quantity, without compromising on speed, quality or finish.
2. Motivated issues
In traditional industries, the workforce is getting older. Employers need to attract young people into the business. Youngsters today are comfortable with digital equipment, software and technology. School leavers are more likely to be attracted to a business that is already investing in new technology and systems.
3. Attract new customers to your business
During recessions, it’s even more important that your customers can insulate their businesses against economic turbulence. For low volumes, digital printing is a low-cost, low-risk investment, so, by offering high-quality label printing services, you will attract new customers to your business that could evolve into long-term profitable partnerships. The good quality print that modern printing presses deliver will give your business the edge it needs to stay competitive and ahead of its rivals.
4. Avoid costly mistakes
When money is tight, customers are more discerning than ever. If they receive substandard service, they will almost certainly take their business elsewhere. Poorly printed labels will never be well-received. Therefore, investing in modern and reliable printing equipment will help you to avoid the costly mistakes that could jeopardise your business’s reputation by improving output, reducing lead times and cutting costs.
FOCUS LABEL MACHINERY