The company has launched Prinect Web-to-Print Manager, its first web-to-print (W2P) solution. It is particularly suited for B2B (business-to-business) applications which help medium-sized and industrial print shops to interface with their customers in a more efficient and convenient way. Open shops for B2C (Business to Consumer) can also be set up.

The solution has been developed in cooperation with the US-based W2P software specialist Pageflex, a division of Bitstream Inc. Pageflex has been a member of the Heidelberg W2P Partner Program since IPEX 2010.

The Prinect Web-to-Print Manager expands our Prinect print shop workflow in what is one of the most important growth segments for the print media industry and it caters to the growing demands from our customers to use the internet for improved customer interaction and retention, said Marcel Kiessling, member of the Heidelberg Management Board, responsible for Heidelberg Services.  

In Pageflex we have found a partner that already has a high-quality portfolio of web-to-print solutions with a proven track record worldwide. By integrating this portfolio into the Prinect system, our customers will benefit two-fold – from the W2P expertise of our partner Pageflex on one hand and the comprehensive automation and process transparency of the Prinect production workflow on the other.

We are honoured that Heidelberg selected Pageflex to partner with for Prinect Web-to-Print Manager, said Pinhas Romik, Pageflex General Manager. Pageflex has been providing web-to-print technologies to digital print shops for more than ten years. Heidelberg is the premier provider of solutions and services for the entire print media industry worldwide, and well situated to help offset and hybrid print shops evolve into offering Internet-based ordering. We are excited by this opportunity to extend our market reach into offset print shops and new global markets.