Fujifilm Shows Commitment To South African Market With Open House Event


Fujifilm hosted its Open House event from 1-2 October 2014 at the Gallagher Convention Centre. The company showcased a wide range of print technologies and solutions, covering commercial, newspaper and wide format print applications, and demonstrated how these solutions can help transform businesses.

Product experts from Fujifilm’s South African distributors including Graphix Supply World (GSW), Ferrostaal and Kemtek demonstrated the solutions and shared their extensive product knowledge with visitors. Products showcased included: ‘Lo-chem’ plate systems; the Acuity LED 1600; Luxel News VMAX, the fastest newspaper CTP system in the world; the Uvistar Pro-8 and the Acuity Advance, the biggest selling wide format flatbed platform in the world.

Mr Ryosuke Miki, Managing Director of Fujifilm South Africa, said, ‘Fujifilm aims to expand throughout Africa. We have formed relationships with fantastic partners such as Kemtek, Ferrostaal and Graphix Supply World. These relationships are helping us to build the company and take the Fujifilm brand to the next level.’

‘The open house event was the best platform to demonstrate our extensive product range in South Africa and show what these products can achieve,’ said Graham Leeson, Head of Communications – Graphic Systems at Fujifilm Europe. ‘Our products have real benefits for printers, such as the ability to reduce costs and improve efficiencies, and come with a Fujifilm guarantee of high quality. Our key message to the South African market is
that we can help printers be more efficient and competitive, while helping them to generate additional revenue from other print solutions within our portfolio.’

John Davies, Business Strategy & Marketing Manager, Print Production Workflow Solutions at Fujifilm Graphic Systems Europe, hosted a workflow seminar. He outlined trends and explained the benefits of Fujifilm’s XMF Workflow, XMF Remote and XMF ColorPath. He said that major workflow bottlenecks are: proofing and approval, job submission, colour management, preflighting and job ticketing. He said that Fujfilm’s workflow solutions overcome many of these problems by: automating print production; maximising efficiency; assisting with printer-client communication; providing easy and consistent colour; using the latest PDF technology and helping to make printers more profitable.

Kemtek’s exclusive agreement with Fujifilm SA to become the principal supplier of its Brillia range of photopolymer and thermal commercial printing plates to the Southern African market came into effect on the first of October. Gavin van Rensburg, Group MD of Kemtek said, ‘Kemtek looked for a partner who was making a significant investment in technology for the printing industry and Fujifilm was the ideal company. In turn, they looked for a strong partner such as Kemtek to grow the brand. We are very satisfied with Fujifilm’s long-term investment into the African market. The open event was an opportunity for visitors to see this huge investment. The event also showed that Fujifilm is gaining a strong foothold in the market and it will use the event as a launchpad into the rest of Africa.’

Sixteen Fujifilm digital cameras, including the X100, X20 and S4200 models, to the value of R60k were given away in lucky draws at the Open House.

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