The Primefire 106 is based on the platform of the Speedmaster XL 106 and can thus be seamlessly integrated into folding carton printing company Arkay Packaging’s offset environment. Its press room is already home to four Speedmaster XL 106 presses.
Arkay Packaging, based in Roanoke, Virginia, recently signed a contract for a drupa model Heidelberg Primefire 106. This means that Heidelberger Druckmaschinen AG (Heidelberg) has already sold two of these industrial digital printing systems in the USA. By installing the Primefire 106, Arkay Packaging wants to protect and further expand its position as a technological leader in the market for luxury packaging.
‘We are highly motived to use the latest digital technologies for packaging printing to develop new business models, to future-proof ourselves, and to set ourselves apart from the competition,’ explained Walt Shiels, COO of Arkay.
An important purchase criterion for Shiels was the comprehensive mapping of the Pantone colour space, which is achieved to outstanding effect with the seven colours of the Primefire 106. In addition, the digital printing system offers top quality with 1200 x 1200dpi and is designed for a volume of up to 1.5 million sheets per month. Arkay Packaging will be able to choose between digital and offset printing in the future depending on the run length, as the results can be optimally coordinated with each other.
Arkay is a long-standing customer of Heidelberg, and also recently installed a new Diana X 115 folder gluer. It plans to put the Primefire 106 into operation at the beginning of 2020. ‘Heidelberg now has several Primefire 106 installations on three continents where the industrial digital printing system is being sold today,’ explained Montserrat Peidro-Insa, head of business unit digital at Heidelberg.
‘We’re proud that a well-known company like Arkay is investing in the Primefire 106. The trust placed in us is further proof of the technological edge of the Primefire 106 and its diverse applications, whether in the cosmetics, food, pharmaceuticals or luxury goods segments. I’m looking forward to seeing how Arkay works with its customers’ brand managers to develop new and innovative business models in the luxury segment.’