EFI MarketDirect is built to include print along with digital channels, offering customers a higher level of creativity with their campaign design and audience reach. One of its components enables rapid setup and prototyping of multi-channel marketing campaigns for print, email, web, mobile and social.
A powerful image personalisation engine within MarketDirect enables companies to create and embed highly relevant individualised elements into campaigns to drive greater marketing response. EFI and creative agency Nutshell Creative are highlighting the EFI MarketDirect customer engagement platform at the B2B Marketing Expo at ExCeL London, from 27-28 March. EFI is demonstrating its world-class print and digital marketing technologies in an exposition that features some of the world’s most prominent B2B brands.
‘We have been working with EFI MarketDirect Cross Media for many years now, and it has been instrumental within our agency, enabling us to win and secure new clients,’ said Nutshell Creative managing director Lucy Swanston. ‘We can build campaigns quickly and efficiently to drive more revenue, as well as compete with larger organisations that rely on more complex solutions.’
Visual brand communications specialist Cestrian Imaging Ltd uses MarketDirect software to drive increased returns on investment for its customers using targeted, personalised campaigns that span a full range of communication platforms. According to Cestrian’s marketing manager, Emma Baker-Smith, the software enabled Cestrian to streamline its operations. ‘MarketDirect dramatically increases the speed with which we can complete and distribute a customer campaign,’ she stated.