EFI Announces Software Solution For Commercial Print And Packaging Businesses


Newly launched EFI MarketDirect Fulfillment is ideal for commercial print and packaging businesses, in-plant print centres and corporate marketing communications teams looking to create immersive order and fulfilment portals for customers with an easy-to-use and intuitive administrative dashboard for staff.

As a part of the EFI MarketDirect StoreFront web-to-print workflow solution, both customers and internal users are presented with a familiar interface that gets them up and running quickly and efficiently.

Printing and packaging businesses seeking growth by offering pick-and-pack fulfilment now have an important new, automated offering. MarketDirect Fulfillment software is designed for easy implementation. The new inventory management product is part of the MarketDirect suite of web-to-print, e-commerce and cross media solutions. Equipped with intuitive and flexible administration tools, the new fulfilment offering creates a seamless order-to-fulfilment workflow that businesses can use to expand service offerings, create efficiency in warehouse operations and drive even greater customer loyalty.

The new software offering delivers out-of-the-box functionality for existing MarketDirect StoreFront web-to-print/eCommerce users, with a structure designed to reduce the time and complexities needed to start and manage print fulfilment operations. MarketDirect Fulfillment also leverages the latest in web eCommerce technology to provide a brilliantly simple and powerful administrative dashboard to manage both clients and orders.

New York City-based print, marketing collateral and branded merchandise enterprise strategy provider The Sourcing Group had an early experience testing the new solution. According to Lynn Smith, the company’s chief marketing officer, ‘EFI MarketDirect Fulfillment is a game changer. With full integration of our web-to-print and fulfilment services, we can manage our clients with one central solution, providing a more integrated experience for our customers and better automation for our production team.’

Offered as an ‘always-on’ EFI cloud-managed solution, MarketDirect Fulfillment also removes customer concerns about server availability and uptime, allowing companies to focus on servicing their customers and efficiently running their businesses. As with the rest of the MarketDirect platform, the new product also integrates with comprehensive EFI Productivity Suite MIS/ERP workflows for end-to-end, automated business and production management.

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