EFI Announces E-23C Fiery Digital Front End


Electronics For Imaging (EFI) announced E-23C Fiery digital front end (DFE), which drives the next generation of Ricoh’s family of colour multi-function printers (MFPs) driven by Ricoh’s new Workstyle Innovation Technology platform designed to support both enterprise and office environments.

The new EFI Fiery E-23C DFE delivers popular variable data printing (VDP) capabilities with the easy-to-use, built-in Fiery FreeForm. Plus, it gives users the competitive advantage of superior processing performance, with Fiery SmartRIP technology, which quickly and easily processes even complex, content- and image-rich files by intelligently streamlining the processing of queued jobs. Users gain a higher level of performance and speed to process and produce professional-looking prints in-house, such as booklets, brochures, manuals, and flyers on demand, saving time and money.

The new product also extends a longstanding partnership between EFI and Ricoh, providing innovative products to customers to improve their print operations. Mary Robertson, a senior marketing coordinator at Navitus, an energy services company specialising in resource conservation strategies for public and private sector clients, uses a previous model of a Fiery Driven Ricoh MFP to produce marketing material in-house.

‘We achieve superior colour quality with our Fiery DFE while saving significant money by doing our own printing,’ said Robertson. ‘The convenience of producing booklets, presentations, proposals, and flyers on-demand has made my job easier and I always know the output quality is going to be excellent.’

John Brophy, vice president, product marketing, Ricoh USA, said that the new DFE will help customers gain even more improvements in their high-end digital colour printing.

‘Our four new Ricoh colour MFPs are affordable, versatile, and highly-productive systems that have been designed to help seamlessly support the colour intensive workflow requirements for busy office workgroups and enterprise environments. The Fiery E-23C provides our customers with the power to quickly and efficiently produce high-quality finished prints with accurate and pleasing colour,’ said Brohpy.