Over 70 percent of floor space at EcoPrint 2012 has already been sold, highlighting the growing demand from consumer brands and retailers for sustainably produced print. The expo is set to be the world’s premier showcase of sustainable print innovation

EcoPrint 2012 organisers FM Brooks revealed the scope of industry-wide support for the show at the latest EcoPrint Development Group meeting in February.

Founding exhibitors now include some of sustainable print’s biggest names including: HP, Heidelberg, EFI, Mimaki, Mutoh, Avery Dennison, Roland, Xeikon, Seiko Instruments, Arjo Wiggins, Coldenhove, Deutsche Papier, Nazdar, Jteck, Marabu, Sepiax, Neschen, Beelite, Dufaylite, and Ilford BioMedia.

Print industry associations have also rallied to support EcoPrint 2012, including ESMA, Intergraf, POPAI, Verdigris, f:mp, Media Mundo, GA (Graphics Association of Denmark), Ingede, DGI and Two Sides. In addition to association support, EcoPrint has also gained the support of FSC Deutschland.

Frazer Chesterman, Director, EcoPrint, said, We’re delighted so many of the industry’s leading brands, organisations and associations have chosen to support EcoPrint. In order to keep the business of print sustainable it’s vital that the industry unites to present the eco-solutions that will maintain its relevance as consumer and corporate demand shifts irreversibly toward sustainable products.

In a very short space of time EcoPrint has become the focus for sustainability in print and it is now clear that green print production is not a side show. The industry demands an event focused on sustainable print business. We look forward to working with the visionary people who have already pledged their support for the event and the many more who will undoubtedly follow between now and September, said Chesterman.

At the EcoPrint Development Group Meeting, leading print professionals put into action the show’s collaborative philosophy, discussing and defining the exhibitor profile and review process. There are now 20 EcoPrint Ambassadors drawn from exhibitors and supporters, each committed to contributing to the content, communication and promotion of the event.

Simon Pless, EcoPrint Ambassador, printer, exhibitor and member of the EcoPrint Development Group said, Since the launch of the show I’ve been impressed by the progress in terms of exhibitor support, association involvement and media coverage. The next step is to confirm the content and run the show. With the EcoPrint Development Group and my fellow Ambassadors, I am sure we have a great team of advocates and a seasoned exhibition team who know how to put on innovative print events.

Eelko Leeuwenburgh, Senior Marketing Communications Manager Avery Dennison, Founding Member & Ambassador of EcoPrint said, We are proud to be part of this innovative approach. We live in an age where the future is collaboration and for too long sustainability has been tackled in isolation – at Avery Dennison we see great value in teaming-up around sustainability. The EcoPrint Development Group agreed a different approach from a new player is required and EcoPrint looks to be the catalyst for lasting change. Among the group there is significant experience in running very successful print events and forming communities so we are confident it will produce the right results – new contacts and new business opportunities all built around sustainability.