Drupa 2020 Organisers Announce Strategy


The race is on for drupa 2020. With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16-26 June 2020 in Düsseldorf.

drupa 2020 will focus on future topics with major growth potential. The trade fair profile prescribes a clearly defined structure, which encompasses the following product groups:

1. Prepress/print.
2. Premedia/multichannel.
3. Post press/converting/packaging.
4. Future technologies.
5. Materials.
6. Equipment/services/infrastructure.

In the wake of growing international markets and increasingly demanding requirements from the industry and manufacturers of branded products, the packaging production segment has again been selected as one of the most important topics for drupa 2020. Technological developments in packaging and labelling have engendered innovative solutions in the areas of customising and personalisation, while technologies such as smart and intelligent packaging, packaging design and finishing have become increasingly important. All of these developments are changing the industry. In order to assume an active and successful role in this competitive market, companies need to stay informed about the new technologies that many exhibitors will show at drupa 2020.

At drupa 2020, packaging will have a special slot called Touchpoint Packaging. Launched at drupa 2016, this forum created quite a stir. It is organised and hosted in close cooperation with the European Packaging Design Association (epda), Europe’s leading association of brand and packaging designers.

It will cover the entire packaging production chain from the brand, materials, design and print right through to finishing and sales. The interaction between all involved professions – branded products manufacturers, designers, material manufacturers and a high-calibre panel of companies from the printing and finishing industry – will turn this forum into a special place of inspiration where solutions and answers to relevant questions for future developments will be presented.

The future will become tangible in all its facets, and the focus will be on all that is new, unconventional and surprising. In an event titled AMAZING, INSPIRING, EXCITING and UNEXPECTED hosted by Best Cases, innovative technology applications and visionary packaging solutions for different markets will welcome visitors to an interactive brainstorming session with exhibitors.

The forum addresses interested manufacturers of branded products and designers as well as companies from the packaging segment, who are provided with an opportunity to join the Touchpoint Packaging team.

Among the other highlight topics showcased at drupa 2020 are subjects such as functional printing, 3D printing and industrial printing. These areas of application have major potential and therefore provide important new markets. The related technologies are also extremely important for the global packaging market, as they provide intelligent packaging with additional functions, while different printing technologies allow the use of a wide range of printing substrates. In the segment of industrial printing, the trade fair will focus on major issues such as ‘artificial intelligence’ and ‘robotics’, new workflows in the production process and the ‘next generation of industry 4.0’ as all of these will have a major impact on the workplace and industry environment.

drupa 2020 will present all technical processing methods for the global printing and media industry as well as for the packaging industry. Werner Matthias Dornscheidt, chairman and CEO of Messe Düsseldorf, is convinced, ‘With the innovative products presented by our international exhibitors and the extensive supporting programme, drupa 2020 will set new trends. It inspires markets and vertical industries and as such, it provides exceptional networking opportunities, chances and ideas for excellent business deals. drupa focuses on the industry’s innovative force, provides pioneering technologies with a platform for highlight topics and presents an extensive supporting programme – i.e. the ‘Touchpoints’, the ‘drupa cube’ and the ‘dip’, that encourages the transfer of knowledge and dialogue.’

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