DIGITALVIEW TO DISTRIBUTE X-RITES PHOTO RANGE IN SA

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X-Rite has appointed DigitalView to handle its growing photo product portfolio, which includes colour profiling utilities for monitors, cameras, projectors and printers. X-Rite is an international company with many years in the market – producing colour measurement devices and colour management software.

X-Rites strength in this market has been boosted by the acquisition of Gretag MacBeth and more recently the industry colour leader Pantone. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.

DigitalView has had many years of experience in the field of providing colour management solutions for the photographic, graphic arts and printing industries. It is the only company in South Africa that has obtained a PSD (Process Standard Digital) certification from Fogra as well as having a Fogra PSO (Process Standard Offset) certification. This colour qualification is coupled to a strong support infrastructure – with specific application as well as IT capabilities.

The X-Rite Photo range is made up of the ColorMunki, i1 and ColorChecker product groups, which include:

ColorMunki Smile
This is a simple monitor calibration device for photo hobbyists, design enthusiasts, gamers and web viewing. ColorMunki Smile is a super simple way to get more accurate colour on your monitor.

ColorMunki Display
The wizard-driven interface makes it quick and easy to calibrate and profile displays at the speed of life. Features like X-Rite Ambient Light Smart Control and Automatic Display Control makes profiling so easy, while delivering colour accuracy and consistency time and time again.

ColorMunki Photo
This all-in-one colour control solution provides complete control over calibrating cameras, monitors, projectors and printers. A wizard-driven software interface provides the perfect balance of automation with a full range of creative controls for photographers looking for more control over colour. Be guided through every step – in just minutes – providing a complete range of professional options that allow customization and fine tuning of the workflow. Automatically extract colours from any image or go directly into an image and drag any colour to create a custom colour palette. Also grab colour from virtually any substrate with the easy spot colour measurement function, then use custom palettes to synchronize or import these colours into photo and design applications. ColorMunkis PrintSafe™ feature provides a preview of colour palettes under different lighting sources and evaluates the printing process. This feature saves money by catching out-of-gamut colours before going into production.

Confidently share your images with ColorMunki’s DigitalPouch. Simply drag and drop them into the pouch, zip it up, and send. The recipient doesn’t need any special software installed; simply view the images with the embedded profiles in a self-contained image viewing window. The DigitalPouch will automatically check the recipients monitor for a current profile and provide a warning if they aren’t profiled.

I1 Display Pro
This is the ultimate solution for creative perfectionists who demand speed, options and flexibility to attain colour accuracy. Colour perfectionists know that a calibrated and profiled display is a critical element in an efficient digital workflow. Whats seen on the monitor (or projector) has to match the digital file or the result will be unacceptable – no matter how much time is devoted to perfecting it.

ColorChecker Passport Creative Enhancement Target
Neutralise and create the image with enhancement patches; check and evaluate shadow details or highlight clipping and check and control colour shifting.

ColorChecker Passport Classic Target
This is the industry standard colour reference target for creating DNG profiles and for evaluating specific colours.

ColorChecker Passport White Balance Target
Create custom in-camera white balance for a consistent white point in a set of images, eliminating the need to correct each image later.

ColorChecker Passport Camera Calibration Software  
This includes both a desktop application and an Adobe® Lightroom® Plug-In for creating custom DNG profiles.

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