With high-end clients expecting high-quality work finished expediently, management at Art & Negative decided it was time to advance its automation and make a further investment in the direct mail side of the business. The installation of the Truepress Jet520HD high-definition inkjet web press has allowed Art & Negative to produce work much faster with fewer touches to the technology.
The firm is also looking forward to the additional opportunities it will have with more complex variable data and to the minimal interaction, its operators will need to have with the press. Art & Negative’s long-range plans include reducing the amount of offset equipment it has acquired over the years and making SCREEN’s inkjet technology the centrepiece of its operation for direct mail.
In 1981 Art & Negative Graphics began as a full-service prepress shop and during its early years invested in a Direct Scanagraph SG-608 drum scanner followed by two Direct Scanagraph SG-757 drum scanners by SCREEN. It wasn’t long before the employees of the humble prepress shop found themselves producing 90-100 scans per day for its customers. SCREEN’s Sigmagraph Systems were soon added to its selection of equipment and by 1988, Art & Negative Graphics was operating three shifts per day with 20 employees.
Today, Art & Negative Graphics has 37 employees and occupies a 5575 square metre (60,000 square foot) facility. Easy and direct access to the company’s president, Ken Ingram, was also important to Art & Negative. ‘We know from experience that our customers are choosing a partner as much as a piece of equipment,’ said Mark Schlimme, vice president of marketing for SCREEN Americas. ‘Our customers make an extensive investment in SCREEN and access to our total organisation, from sales to service to operation, very quickly becomes ‘mission critical’ for our customers. We want to be as flat and transparent as possible because in the end it’s all about service.’
+27 11 657 7000