Color-Logic’s New Slogan Emphasises The Value White Inks And Toners Bring To The Printing Industry

Color-Logics New Slogan Chosen For Members Of The Printing Community

Color-Logic’s new slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasises the value white inks and toners bring to the industry. ‘White is the New Gold!’, the latest slogan from Color-Logic, offers profound implications for several members of the printing community.

Referencing the new slogan, Color-Logic Director of Sales and Marketing Mark Geeves said, ‘The widespread availability of white inks and toners on production printing equipment brings opportunities for metallics and other print enhancements to everyone.’ Here are some examples:

For printers: White inks and toners, in combination with the Color-Logic system, enable printers to produce Color-Logic embellishments in a single pass of their press, with no post-finishing required.

For graphic designers: with Color-Logic, designers need not worry about creating a white ink mask, since the Color-Logic system automatically generates the white ink separation at the RIP, eliminating the need for prepress personnel to create time-consuming complex white ink masks. With Color-Logic and Adobe Creative Cloud, designing with white on the press is effortless and foolproof.

For brands or marketers: white inks and toners on metallic stock bring a ‘wow’ factor to direct mail, packaging, labels, signage, and point-of-purchase material. With Color-Logic, metallic special effects are economical and time-to-market is dramatically reduced. Specifying a Color-Logic licenced printer makes marketing sense.

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