The Color-Logic Process Metallic Color System directly addresses all brand requirements and is compatible with any printing device using silver ink or toner and CMYK on conventional substrates, or any printing device using white ink or toner with CMYK and which can print on reflective substrates.
Color-Logic director of sales and marketing Mark Geeves commented, ‘In today’s competitive marketplace, brands seek to partner with solution providers that can address all their printing needs for their marketing campaigns. More importantly, brands seek partners that can make them stand out from their competition, get their products to market faster and do so economically.’
Geeves continued, ‘Color-Logic recognises that all print starts with design, and licenced Color-Logic printers offer brands a competitive edge to help them stand out and get to market faster. In the ten years since Color-Logic was introduced, the Color-Logic system has grown with printers as the industry expanded with new processes and printing equipment. Licenced Color-Logic printers now offer their services in 55 countries around the world, and Color-Logic is supported by every major manufacturer of both conventional and digital printing devices worldwide that offer silver ink or toner, or white ink or toner.’
At Printing United 2019, brands and their allied printers and advertising agencies could see what is really possible in print decoration on virtually any printing press or digital printer.