COLOR LOGIC LAUNCHES FIRST LINE OF DEFENCE FOR BRANDED PRODUCTS

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The company has launched Security-FX™, a new feature of the Process Metallic Color System. The new feature is the most cost effective first line of defense for your branded products, packaging and associated printed media. The product will be demonstrated at drupa.

Security-FX utilises either silver ink or metallic substrate to produce security effects when printing with metallic inks.

Print security expert Richard Warner, commenting on the introduction of Color-Logic Security-FX, said, Brand owners and consumer product goods companies have long been aware of how metallic printing can help them differentiate their products on store shelves. But they have been reluctant to use metallic colours because of added cost and manufacturing difficulties. Colur-Logic software not only solves these issues, but it enables brand managers to add an entire new security element, thus further deterring counterfeiters.

Color-Logic Director of Sales and Marketing Mark Geeves said, Security-FX is the latest in an ever-expanding portfolio of Color-Logic decorative and security effects. All these features – Dimensional-FX, Watermark-FX, Image-FX, Security-FX, and our full range of 250 metallic colours – create the superb metallic looks that enable brands to stand out on store shelves.

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