Northern Virginia-based print company GAM is the first certified Color-Logic printer in North America using a Ricoh Pro 7200 Series printer.
Discussing the printer certification, Color-Logic director of sales and marketing Mark Geeves said, ‘The samples submitted by GAM were spot on and correctly created all Color-Logic decorative effects. GAM purchased the Color-Logic Premium Plus License, which makes the Color-Logic Design Suite and FX-Viewer available not only to the GAM internal design team, but to as many as ten GAM clients. As a result, GAM can sell the Color-Logic process into ad agencies and design firms with their own captive design teams. GAM clearly understands the value of marketing the Color-Logic process, and agrees with the Color-Logic philosophy that All Print Starts With Design.’
Richard Ainge, Color-logic CTO commented, ‘The Color-Logic certification programme for printers resulted from the requests of agencies, brands, and design firms wanting to add Color-Logic embellishments and metallic colours to their clients’ portfolios, but wanting also to ensure that licenced Color-Logic printers know how to correctly produce Color-Logic files. Nathaniel Grant, GAM president, immediately understood the value Color-Logic certification would bring to the GAM organisation and their marketing efforts.’
Further discussing the certification, Geeves continued, ‘GAM purchased the Color-Logic licence from Ricoh Americas, which recently become a Color-Logic dealer and is teaching Ricoh clients how to add embellishments using Color-Logic. Ricoh Americas benefits directly since GAM Printers is a key supplier of Ricoh fifth colour marketing materials.’