Bobst Africa And Middle East Celebrates 25th Anniversary


Bobst Africa and Middle East Ltd. recently celebrated its 25th anniversary. An event to mark the occasion was held in Tunis during the first week of October.

The event was attended by Jean-Pascal Bobst, chairman of the executive committee of the Bobst Group SA; Samir Khoudja, managing director of Bobst Africa and Middle East; Zied Laadhari, minister of development, investment and international cooperation; Aziza Htira, chief executive officer of the Export Promotion Centre (CEPEX); Jenny Piaget, councillor to the Embassy of Switzerland in Tunisia and numerous other guests.

This conference discussion was an opportunity to look back at the achievements of the company and to plan forthcoming projects in Tunisia, Africa and the Middle East.

In his welcoming address, the managing director of Bobst Africa and Middle East Samir Khoudja thanked all those present who replied to this invitation, emphasising the importance of this event in highlighting the work conducted by BOBST. This challenge bore fruit thanks to a future-oriented strategy.

He added, ‘Bobst Africa and Middle East has been in existence for 25 years. Its presence in Tunisia has enabled us to move on to a wider stage, i.e. in Egypt and Dubai, and recently we have had the opportunity to approach more strategic markets such as Nigeria to get closer to our clients for the purposes of providing them with improved services.’

Chairman of the executive committee of the Bobst Group SA Jean-Pascal Bobst said that since it was established 125 years ago, BOBST has continually adapted and embraced innovation to keep it in the front line with high-quality products and services, ‘Merits are also due to our employees and partners for their technical know-how, which underpins our success’, he added.

‘Our challenge is to become the leading technical innovator in the packaging and labelling sector, so as to offer the highest level of quality and productivity while responding continually to our clients’ requirements and investing in research and development,’ said Bobst.

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