Unisource Worlwide Inc and The Print Council announced their impending partnership for the print communications industry.
In addition, Unisource CEO Al Dragone announced that the company has committed a R748,444 ($100,000) matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
‘With this additional funding, The Print Council will strengthen its ongoing efforts to support paper-based communication in an increasingly digital world,’ said Dragone. ‘This partnership demonstrates Unisource's commitment to educating both our own printing industry as well as the creative design, media and marketing communities about why they should continue to include print in their overall marketing mix.
‘The paper business has been a challenging industry to unify, oftentimes thriving on competition and an entrepreneurial spirit,’ adds Dragone. ‘Unisource Worldwide and The Print Council believe that now is the time to unify around the promotion of our industry so everyone benefits in the long run.’
The Print Council is currently promoting the printing industry through several programmes. These programmes include a series of brochures, which help companies in the industry explain the advantages of print communications with customers, potential clients, educators and the general public; Print in the Mix, a one-of-a-kind print marketing information clearinghouse at the Rochester Institute of Technology's (RIT) Printing Industry Centre; and, a series of Print Delivers Seminars that have taken place around the country, bringing the message of print to designers, agencies and media specifiers in cities such as Chicago, Detroit, Minneapolis, Washington DC, Dallas, and New York.
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