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12 March 2019

Manroland Illustrates Versatile Innovations

Samuel Tam, Fanny Chan, Dr. Peter Conrady, and Thomas Luk, Manroland.
Top management of Manroland Greater China, led by its president Dr. Peter Conrady, were out in full force as they kicked off the Manroland Innovative Added Value Printing of Alcohol Packaging Seminar in Luzhou, China. More than 100 professionals from various printing companies and media outfits attended the event.

Dr. Conrady shared his marketing analysis of the mainland printing industry and offered constructive suggestions on how to lift the industry to greater heights. During the seminar, Dr. Conrady gave a keynote speech, along with Yang Youping, secretary general of Luzhou Alcohol Packaging Research Association, and Wang Ming, general manager of Luzhou Laojiao Quality Management Centre. The three speakers hoped that the competitiveness of the region's printing companies could be further enhanced by the experience-sharing of the customers and printing experts at the seminar, which was topped off by a live demonstration of the powerful ROLAND 700 EVOLUTION.

Moreover, experts from Manroland Greater China explained in detail the development trend of the printing industry, especially the advantages of the ROLAND 700 EVOLUTION Ultima, ROLAND 700 EVOLUTION, ProServ360° PERFORMANCE, and green printing solutions.

Roy Guo, global marketing manager, explained how the number of press colour groups and the level of automation of new presses have significantly increased. Faced with the pressure of competition and the demand for environmental protection and lower cost, printers have been upgrading their technology level for their future development.

Special processes, built on development and innovation, are important to printers. The ROLAND 700 EVOLUTION Ultima is a very powerful tool that aids printing companies in developing special process, further integrating with the brand value chain, and building competitiveness. According to Janny Zhang, regional general manager of Sheetfed South China and Hong Kong, the ROLAND 700 EVOLUTION Ultima can be tailored to special technical requirements. These include Pro-Cure, touch coating, InlineFoiler, anti-counterfeiting printing, with a wide variety of technologies including double coating, and LED UV. The concepts of platformisation and modularisation provide the printers with the broadest range of configuration choices.

In addition to the process development and highly efficient production, the stability and performance of the printing equipment itself are more prominent in today’s tight supply chain.

According to Henry Cheng, services and parts sales manager South China, Manroland's ProServ360° PERFORMANCE was particularly developed to meet this need. Apart from routine installation, repair, training, and spare parts, the ProServ360° PERFORMANCE provides customers with preventative maintenance and performance optimisation. It helps printers to continuously improve the equipment utilisation rate and enhance stability, providing the high quality packaging products and services desired by branded products.

Thomas Luk, head of printing supplies division, introduced Manroland’s green printing solutions. Green printing has entered the mainstream of business development, especially with the strengthening of national policies and regulations with regards to environmental protection in recent years. As a pioneer of green printing, Manroland continuously develops products and technologies to help Chinese printers with green transformation. Manroland is committed to supporting printers in establishing green production mode in line with laws and regulations, and building unique ‘green’ competitiveness.